When all the businesses are going online, one question that frequently haunts the marketing experts is: if the offline marketing strategies that have helped the various multinational giants to rise up to the sky of success are becoming obsolete? And when everybody is talking about the necessity of online marketing strategies for the small businesses, asking such question isn’t irrelevant at all. But if we look around and check the various industry based global demographs, there is a huge percentage of consumers that still don’t have the access to the Internet. In such a scenario, it is the offline marketing strategies that are going to win the game for you.
In fact, there are several good old marketing strategies that provide mind boggling results in present scenario as well. Some of these offline marketing strategies include trade shows, business expos, distribution of promotional products and several others. These marketing strategies are some of those rare ones that were effective in the yesteryears as well, are working in the present day scenarios and are going to be the part of future marketing strategies. Now, let us discuss about the five different offline marketing strategies that are known to provide proven results.
1. Take the Help of Business Cards and Let Them Be Your Representatives
In countries like Japan and in many different industries, exchanging business cards still means a lot. Moreover, it is one of the most inexpensive, yet effective way of reaching large masses of audience. There are several websites that help you to create customized business cards with your company logo and contact details printed perfectly on it. These small cards are so effective that even giants like Facebook use them. Yeah, we are not kidding here! While visiting any networking event such as business expos, conferences or business meets, don’t forget to carry your business cards and pass on to the people you talk to. Chances of an individual turning to a potential customer becomes higher when they have a source to contact you.
Other than that, if the other business associate shares cordial relation with you, you can always pass on a stack of your business cards to them and ask them to pass them to their customers. For example, if you are in the plumbing business, you can pass on your business cards to the various hardware and sanitary stores. After that you can track down the number of successful leads that are received through your business cards.
2. Get Involved with the Local Community
Most of the times, the smaller businesses lack funds for marketing as whatever the capital investment is done is utilized for hardcore operations. But if you look at the community where you are operating, you would find several underlying opportunities that leverage you the added advantage of local marketing. For instance, there might be a local auction going on for a charity purpose or a local organic fest is going on. In such scenario, you can create a small gift hamper of your products and if you have any specific services, then a gift coupon of the same with the gift hampers and send to the concerned individuals. This is the best way to get people talking about you.
Another kind of offline marketing strategy is to donate nothing, but your time. Every city or town has some clubs or NGOs that work for the upliftment of the underprivileged. Volunteer to work with them. While you get to spend time with the unfortunate strata of the society, you might forge some amazing business relations with the other people associated with the same organization.
3. Set Up Press Conference and Talk to Local Journalists and Writers
Who said that you have to empty your pockets to feature on the front page of the newspaper and get the print media coverage? We have got an easy solution for this: become your own PR and contact all the local newspapers, their journalists, local writers, bloggers and vloggers. These are some of those people who are always looking for a story and who knows might be yours’ is the next big story that is ready to see the daylight!
But for this strategy to work, ensure that you have a good piece of news ready with you; it can be the launch of a new product, a new service, the launch of a new office or a new establishment. In other words, give the readers something exciting to read. While you are sharing your news with the press, don’t forget to mention the strong bond that you share with the community, thanking them and giving them credit for making your business a success and promising them to serve them like the same in the coming years as well. This is one of the best form of free publicity and is far better than many of the ‘paid advertisements’. And while sending out the details, don’t forget to mention your contact details.
4. Go For Holiday Cards or Gifts
Every year holiday season is the time when you can easily woo your customers. You can create specific holiday marketing strategies for the same. And nothing can beat the beautiful holiday cards that you can easily send out to all your local customers. But before that, ensure your database is updated with the latest addresses of the customers. Also, if you don’t have budget constraints, you can go for various promotional items and can send out to your regular customers as a holiday gift. If you are a sole owner, then include a picture of your family along with your whole team to give the card a more personalized look.
While sending out gifts and holiday cards to your customers, don’t forget your business associates and partners. This is one of the best ways to show your appreciation, gratitude and thanking them for being there with you and supporting you. Taking the personal route is one of the sure shot method to foster strong business relationships for long periods of time. This would show them that you care them and think of them even when you are having a gala time.
5. Use Your Space
Do you have some kind of physical space on your ‘brick and mortar’ location? Well, if yes then you can use the space efficiently as your offline marketing strategy. For example, if you have a warehouse and there is some space left unused, you can lease it out to other companies. If your location has the advantage of being in the middle of the city, then you can contact various restaurant owners to host monthly meetings. In case, you own a restaurant or nice, cozy coffees hop, then call out all the writers and poets of an area and host an event where you can donate the funds to the charity. Apart from this, you can also call out the various NGOs and charities working for adult education to run their programs from your place. All this would put you and your business in the positive spotlight among the local community and surprising opportunities might knock your door.
Just as in online marketing strategies where you need to think about your short term as well as long term goals, same has to be done in the case of offline marketing tactics. Before planning for any kind of marketing strategy, it is important to sit and define your goals for the present year as well as upcoming years. If you are looking forward to re-engage your customers, go for the ‘holiday cards’. If you want to popularize your business in the local market, then go and get involved with the local community. So, rather than simply implementing these strategies, you need to think as to which one of them would complement your needs in the best possible manner.