Corporate Gifts Canada

Various Ways of Using and Distributing Company Promotional Items

Companies today use corporate gifts canada as a key part of their marketing strategy and it has been very effective so far. There are lots to choose from at such as USB drives and power banks. But there are still several important things that one must know when it comes to the use of promotional products especially for those small businesses that have just started developing in this industry.

Uses of Promotional Products

  1. Commending a Job Well Done – Promotional products are not just gifts to customers but they are also great gifts or rewards for employees who have doing very good in terms of their performance. This can help reinforce loyalty and boost morale.
  2. Generating Brand Awareness – Promotional products can be a big help in spreading the word to the people about your business. We all love free stuff. By giving them gifts, they will more likely to tell other people such as their friends about your company.
  3. A Way to Say Thank You – Sending newsletters or follow-up emails to your customers is smart but giving away high quality freebies is even better. This can also be a way of thank them for being your loyal customer and you’ll probably see some repeat business in return.
  4. Used as Prizes – As a winner, one of the things that you want and expect is a prize. By using promotional products as a prize, you’ll keep winners happy and expose your brand at the same time.
  5. Exclusive Gifts for Members – Using promotional products can also be a way of motivating customers to becoming an exclusive member of your company. This will encourage them to join even if it’s worth some money.
  6. Giveaway for Charities – You can also donate your promotional products to charities. By doing this, you will be helping others and they can help you expose your brand as well.


Distributing Promotional Products

  1. Trade Shows, Conventions, Expos – This is one of the most common ways of distributing your promotional products. During trade shows or conventions, there will always be a lot of attendees from various fields and this only means you’ll have more opportunities of marketing your brand or company to gain new clients.

However, you will have a lot of competitors so you should work hard to draw attention and interest.

  1. Bulk Mailings – Before you can do this, you should first get the correct names and addresses of your clients. You don’t want your promotional products to be mailed to the wrong person because that would mean you’re just wasting money.

Second, you should calculate the shipping costs and make sure that it won’t cost you a fortune. If you’re able to do this properly, this will be a very effective marketing medium for your company.

  1. Special Events – People love social gatherings such as holiday parties or even grand openings. During this time, it’s quite easy to strike up a conversation with potential customers or clients. It’s even better if you market your business through giving away promotional products such as pens, web keys and USB drives.
  2. Seminars and Conferences – This is an excellent time for you to meet with your customers personally. Give them something in return just for attending your seminar and this will make them think that your company is worth their time and effort and even money when they do business with you.

Now you know how to effectively and properly use company promotional items. The next thing for you to do is to choose what products you should use. Visit now and start planning your marketing campaign today!