Promotional Selfie Stick

TV Station Shifts from Standard TV Cameras to iPhones with Promotional Selfie Sticks

Do you love taking pictures? Selfies? Groupfies? Using promotional selfie stick? Well actually, there are a lot of selfie sticks to choose from at When it comes to taking pictures, some people think that iPhones are not very good for this particular activity specifically when taking lunar eclipses however, they’re quite good for television news broadcasts.

In fact, a certain TV news station in Switzerland used iPhone instead of standard TV cameras. It has been reported on Le Temps, a Swiss newspaper, that has made a major switch from standard TV cameras to iPhones just this past summer. They have even equipped their reporters with an iPhone 6 kit to shoot live and pre-recorded stories.

Here’s what the news director of the TV station, Laurent Keller, said to Le Temps regarding this: “It’s a search for lightness and responsiveness, but also a way to reduce the costs of producing a newscast.” The station might not be the first in making this big shift because it has been reported that one Scandinavian news outlet has already done this before Léman Bleu.


Keller said that using an iPhone as their camera allows them to go live anywhere both online and on air. That’s how convenient it is! Keller said “It’s up to us to reinvent the grammar of the image, to learn to shoot differently.” Since this TV station is on air for only a few hours every single day, this smart move from standard TV cameras to iPhones will certainly allow reporters to share and capture more content for the online channels.

How about you? What do you think? Is this move really a great idea for news reporters? Well, one thing’s for sure, they have been doing very good in using iPhones with selfie sticks as their camera tool for reporting.

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